Tag Archives: why fad diets don’t work

Weight Watchers and other fad diets

A fad by definition is “an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities; a craze.” When Weight Watchers founder, Jean Nidetch opened her first Weight Watchers meeting in the loft over a pizza shop in Queens, NY, it looked like a fad for […]