Have You Seen My Butt?

Weight Watchers International launched a television commercial a few days ago that focuses completely on “my butt.”

Weight Watchers: My Butt

As expected, some women, and maybe men too, are offended.

Screen shot from actual Weight Watchers commercial

Screen shot from actual Weight Watchers commercial

The accusations made by the offended range from “it’s bad taste,” to “obscene,” to “they’re making fun of people with big butts.”

Amidst the cries to “pull the ad immediately” are many, many, many more cries saying, “yes! that’s me! My butt is fine but what’s the matter with my mind?”

We need to separate weight from appearance, moral character, and value. Weight shouldn’t be what makes us feel worthy or unworthy. Until we can make that declaration we will continue to struggle with our weight.

Every time we do something human – HUMAN! not BAD! – in regards to our food choices, or how much we pile onto our plates, or choose sitting over moving, we lose a little bit of self esteem or confidence in ourselves. We’re not bad people because of the choices we make and our choices are not even bad. They’re simply choices and we make them to get something we want or need.

If we make those choices because we want to feel better or relieve stress, but they cause unhappiness and more stress we get caught in a cycle we don’t want.

Some choices will support weight-related and health goals and some won’t. We don’t need to feel guilty about making choices that don’t support those goals. Nobody, including ourselves, should give us a “kick in the butt” for doing that.

We can make choices to support our health and fitness more consistently when we aren’t conflicted and beating ourselves up for “bad choices.”

It’s time to give back the strength we need to live strong and healthy lives by declaring, “My butt is fine! I am not my butt!”Screen Shot 2014-04-12 at 7.16.34 AM

Get your mind to think healthy thoughts and your butt will follow!
Thank you Weight Watchers for giving us butts!
Jackie Conn

About Jackie Conn

Jackie Conn is married and has four grown daughters and four grandchildren. She is a Weight Watchers success story. She's a weight loss expert with 25 years of experience guiding women and men to their weight-related goals. Her articles on weight management have been published in health, family and women's magazines. She has been a regular guest on Channel 5 WABI news, FOX network morning program Good Day Maine and 207 on WCSH.